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Spotify is the next one to pop
By The Dyke | August 17, 2009
As an avid internet follower and someone who works in the industry, I find the speed that some sites burst into popularity amazing. As a side note I m also amazed at how fast those great sites can also slink away – see one of my old favourites SeeqPod – as a site it is basically worthless now http://www.google.com/trends?q=seeqpod&ctab=0 . However I’m sure for seeqpod that all it not lost, the technologies and algorithms are not dead yet as it is rumored that Microsoft has bought some of the ip.
If you look at the history of these sites that bust out you find that they all hit a certain inflection or “popping point” where their curves change direction from horizontally up to vertically up and sites that were good sites turn into sites that become phenomenons.
A couple of sites that have hit their “Popping Point” recently


In both cases you can see where each site hit a tipping point of popularity and “bent their curves”. As you see the change from facebook which took about 3 years until it hit it’s popping point (Mid 2008) to twitter which took about 2 years until it hit it’s popping point (early 2009), the ttpp (time to popping point) is getting less and less.
Anyway, I think the next one to pop is Spotify

What is Spotify?
Spotify is a new “legal” way to listen to streaming music on the internet. Some of the labels they are associated with include the big guns Universal, Sony Music, EMI, Warner Music plus others such as Merlin, The Orchard and CD Baby. Although many have tried to do it in the past spotify is legit and it’s UI is pretty damn good. Although it is only available in certain parts of the world at the moment, there are “ways” around it. I suggest you give it a go.
And as for my guess for spotify’s popping point in popularity, taking into account the rate of ttpp inceasing, i’m guessing it will be in the next 1-4 months. Don’t be surprised if you start to see mainstream media saturation by the end of the year.
Cheers
Dyke
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